
Kirkland Signature Ultra Shine Liquid Dish Soap, Fresh, 90 fl oz
- Fresh
- Odor Eliminating
- 90 Total fl. oz.
Discovering the Secret Behind Costco’s Best-Kept Cleaning Companion
There it sits, unassuming and perhaps overlooked, beneath your kitchen sink or perched on the edge of your countertop. The humble bottle of Kirkland Dish Soap—a staple in countless households yet rarely the subject of thoughtful conversation. Today, I’m peeling back the layers on this everyday essential to reveal why it might just be the unsung hero of your cleaning arsenal.
I’ll admit it: I never thought I’d write 3,000 words about dish soap. But after diving deep into the world of Kirkland’s sudsy sensation, I’ve emerged with a newfound appreciation for this kitchen companion. From its eco-friendly credentials to its budget-friendly price tag, Kirkland Dish Soap offers remarkable value without compromising on performance or environmental responsibility.
Let’s embark on this unexpectedly fascinating journey together, shall we?
What’s Actually in That Bottle? Breaking Down Kirkland Dish Soap Ingredients
When was the last time you flipped over your dish soap bottle and scrutinized the ingredient list? If you’re like most people, probably never. But understanding what’s inside that familiar bottle can shed light on why it works the way it does—and whether it aligns with your values.
Kirkland Signature dish soap contains a carefully formulated blend of surfactants (the cleaning agents that break down grease and food particles), water softeners, preservatives, fragrance, and colorants. The primary surfactants typically include sodium lauryl sulfate and sodium laureth sulfate—common ingredients that create those satisfying suds while cutting through stubborn grease.
What sets Kirkland’s formula apart from some competitors is its balance between cleaning power and gentleness. While it contains enough muscle to tackle baked-on lasagna residue, it doesn’t go overboard with harsh chemicals that might irritate your skin or harm the environment.
The formula also includes glycerin, which acts as a skin conditioner to help offset the potentially drying effects of the surfactants. This thoughtful addition makes a noticeable difference if you’re someone who washes dishes by hand frequently.
Interestingly, Kirkland has been gradually refining their formula over the years, responding to consumer preferences for more environmentally conscious options. The current iteration contains fewer petroleum-derived ingredients than earlier versions, reflecting a broader industry shift toward more sustainable formulations.
The Biodegradability Question: How Green Is Your Clean?
Environmental consciousness has rightfully moved from fringe concern to mainstream consideration, and many shoppers now prioritize products that won’t leave a lasting footprint on our planet. So where does Kirkland Dish Soap stand on the eco-friendly spectrum?
The good news is that yes, Kirkland Dish Soap is biodegradable. The surfactants break down naturally in the environment over time, unlike some cleaning products that can persist for years. This biodegradability is particularly important for a product that literally goes down the drain with every use.
However, biodegradability exists on a spectrum rather than as a simple yes/no proposition. Some ingredients degrade more quickly than others, and the overall environmental impact depends on numerous factors including water treatment facilities and local ecosystems.
Kirkland’s formulation represents a middle ground in the market—more environmentally friendly than the harshest traditional options but not quite as green as specialized eco-brands that may sacrifice some cleaning power for environmental purity. For most households seeking a reasonable balance between effectiveness and environmental responsibility, this middle position is the sweet spot.
The packaging deserves mention too: Kirkland’s plastic bottles are recyclable, though they don’t currently incorporate post-consumer recycled plastic. This represents an area where improvement is still possible, and given Costco’s track record of evolving their products, we might see changes in this direction.
Where to Find It: The Costco Connection
Let’s address the elephant in the room: Kirkland Signature products, including their dish soap, are Costco’s house brand. This means that if you’re looking to purchase it, a Costco membership is generally your ticket to access.
Costco warehouses consistently stock Kirkland Dish Soap in their cleaning products section. The warehouse layout may vary by location, but you’ll typically find it alongside other kitchen cleaning supplies. Unlike some Kirkland products that come and go seasonally, dish soap is a permanent fixture in their inventory.
For those without a Costco membership (which currently runs $60 annually for the basic Gold Star membership), there are still ways to get your hands on this popular product. Costco now offers online shopping for non-members, though you’ll pay a 5% surcharge. Additionally, third-party resellers on platforms like Amazon and eBay often offer Kirkland products, albeit at marked-up prices that diminish some of the value proposition.
Some savvy shoppers team up with friends or family members who have memberships, splitting large purchases to maximize savings. Given the long shelf life of dish soap, this approach works particularly well for this product.
If you’re on the fence about a Costco membership solely for access to their dish soap, consider calculating the broader value proposition based on your household’s shopping patterns. Many find that the savings on just a few regularly purchased items more than offset the annual fee.
The Value Equation: Breaking Down the Cost
One of the most compelling aspects of Kirkland Dish Soap is its remarkable value. At approximately $8-10 for a two-pack totaling 135 ounces (prices may vary slightly by location), it delivers exceptional bang for your buck.
This translates to roughly 6-7 cents per ounce—significantly less than premium brands like Dawn, which typically costs 10-15 cents per ounce at regular retail prices. Even when competing brands go on sale, they rarely match Kirkland’s everyday pricing.
The value proposition becomes even more impressive when you consider the concentration factor. Kirkland’s formula is highly concentrated, meaning a little goes a long way. While some bargain brands require liberal squeezing to generate adequate suds and cleaning power, Kirkland delivers results with modest application.
A typical household might go through about 25-30 ounces of Kirkland dish soap monthly, meaning a two-pack purchase could last 4-5 months. This extended use period further enhances the value, as you’re making fewer trips to the store and spending less time thinking about restocking this essential.
It’s worth noting that Costco occasionally offers instant rebates on their Kirkland Dish Soap, dropping the already competitive price by an additional dollar or two. These promotions typically appear in their monthly coupon books, making an already good deal even better.
Gentle on Hands: The Sensitive Skin Consideration
For those with sensitive skin, finding a dish soap that doesn’t trigger irritation can be challenging. The very properties that make dish soap effective at cutting grease—its ability to break down oils—can also strip away your skin’s natural protective barriers.
Kirkland Dish Soap strikes a thoughtful balance in this regard. While not specifically marketed as a sensitive skin formula, it incorporates skin-conditioning ingredients like glycerin that help mitigate potential irritation. Many users with moderately sensitive skin report being able to use it without problems, especially for shorter washing sessions.
That said, those with extremely sensitive skin or specific dermatological conditions might still find it somewhat drying with prolonged use. In these cases, wearing dishwashing gloves provides an effective barrier while still allowing you to benefit from the soap’s cleaning power.
Compared to many budget dish soaps that prioritize cleaning power above all else, Kirkland’s formulation demonstrates consideration for the user experience, not just the end result of clean dishes. This user-centric approach reflects Costco’s broader philosophy of delivering quality alongside value.
If you’re unsure how your skin will react, you might start with limited exposure—perhaps washing just a few items—before committing to longer dishwashing sessions. And remember that sensitivity can change seasonally, with winter’s dry air often exacerbating potential irritation.
The Scent Story: Fragrance Profile and Options
Fragrance preferences are deeply personal, with some people preferring boldly scented products while others seek more subtle aromas or unscented options entirely. Where does Kirkland Dish Soap fall on this spectrum?
The standard Kirkland Dish Soap features a clean, citrus-forward scent that most users describe as pleasant without being overpowering. It’s detectable during use but doesn’t linger heavily on dishes after rinsing, nor does it tend to transfer to foods in the way that some strongly scented dish soaps might.
Costco has occasionally offered seasonal or limited-edition scent variations, though these aren’t always available in all locations. The core product, however, maintains a consistent fragrance profile that aims for broad appeal rather than niche preferences.
For those who prefer unscented products due to sensitivities or simple preference, Kirkland unfortunately doesn’t currently offer a fragrance-free version. This represents one area where competitors like Seventh Generation or Free & Clear might better serve specific needs.
The fragrance intensity strikes a middle ground that most households find agreeable—present enough to contribute to the psychological satisfaction of cleaning (that fresh, clean smell does enhance the experience) without becoming a dominant feature of the product.
Environmental Impact: Beyond Biodegradability
We’ve touched on biodegradability, but the environmental footprint of Kirkland Dish Soap extends beyond how quickly it breaks down after use. Let’s explore the broader ecological considerations.
Water pollution remains a concern with any cleaning product. While Kirkland’s formula is biodegradable, the surfactants can still temporarily affect aquatic ecosystems before they fully break down. However, modern water treatment facilities are designed to mitigate these impacts, and Kirkland’s formulation complies with regulatory standards for environmental safety.
The carbon footprint of production and distribution deserves consideration too. Costco’s efficient supply chain and bulk packaging approach generally results in lower transportation emissions per unit compared to individually packaged alternatives. Additionally, the concentrated formula means you’re shipping less water and more active ingredients, further reducing the carbon footprint.
Kirkland products aren’t certified by specific environmental organizations like the EPA’s Safer Choice program or the Environmental Working Group, which means they don’t necessarily meet the strictest criteria for environmental preferability. However, they represent a practical middle ground that balances environmental considerations with performance and accessibility.
For consumers seeking to minimize environmental impact while maintaining effective cleaning, complementary strategies include using less soap per wash, ensuring your dishwasher is fully loaded before running, and considering water temperature (cooler water generally has a lower environmental impact, though hot water is more effective for cutting grease).
The Dawn Comparison: How Does Kirkland Stack Up?
Dawn dish soap has long been considered the gold standard in the category, famous for its grease-cutting power and even used by wildlife rescuers to clean animals affected by oil spills. Given this prestigious reputation, how does Kirkland’s offering compare?
In direct performance comparisons, Kirkland holds its own remarkably well. Both products generate rich suds that persist throughout the washing process, and both cut through typical kitchen grease effectively. In tests with particularly challenging substances like baked-on cheese or day-old bacon grease, Dawn might have a slight edge in speed of grease removal, but the final results are comparable with a bit more soaking or scrubbing when using Kirkland.
Where Kirkland clearly prevails is in the value proposition. Ounce for ounce, it typically costs 40-50% less than Dawn, even when comparing to Dawn’s largest sizes or sale prices. For households washing dishes daily, this difference can add up to significant savings over the course of a year.
Dawn does offer specialized variants that Kirkland doesn’t match, such as Dawn Platinum with added enzymes or their Ultra Pure line with simpler ingredients. If these specific formulations address your particular needs, they might justify the premium price.
Interestingly, persistent rumors suggest that Kirkland Dish Soap is actually manufactured by the same company that makes Dawn (Procter & Gamble), though with a different formulation. While neither company confirms these production relationships, the performance similarities lend some credibility to this theory.
Beyond the Sink: Alternative Uses for Kirkland Dish Soap
Like many quality dish soaps, Kirkland’s formula is versatile enough to extend beyond its primary purpose. Creative households have discovered numerous alternative applications that maximize value and reduce the need for specialized products.
Handwashing delicate clothing items is perhaps the most common secondary use. The gentle yet effective formula works well for lingerie, woolens, and other items that don’t fare well in washing machines. The mild surfactants remove body oils and light soiling without damaging delicate fibers. Simply add a small squirt to a basin of lukewarm water, soak the garments briefly, agitate gently, then rinse thoroughly.
In the garden, a highly diluted solution (approximately 1-2 teaspoons per gallon of water) can serve as an effective treatment for aphids and certain other soft-bodied garden pests. The surfactants disrupt the insects’ outer coating without harming most plants. However, it’s wise to test on a small area first, as some sensitive plants may react negatively.
Around the house, Kirkland Dish Soap excels at cleaning greasy fingerprints from painted walls, removing sticky residue from labels, and even clearing clogged pores in the shower head when combined with vinegar in a soaking solution.
For pet owners, it can serve as an emergency flea bath in a pinch (though purpose-made pet shampoos are generally better for regular use). The same properties that make it effective against kitchen grease help it remove the waxy coating that protects flea eggs.
These versatile applications further enhance the value proposition, potentially replacing several specialized products with a single multipurpose solution.
The Antibacterial Question: Fact vs. Fiction
With increased attention to hygiene in recent years, many consumers seek out products with antibacterial properties. Does Kirkland Dish Soap fall into this category?
The standard Kirkland Dish Soap is not marketed as antibacterial and doesn’t contain ingredients like triclosan that are specifically added for antimicrobial purposes. However, this doesn’t mean it’s ineffective at removing bacteria from dishes.
The reality is that the mechanical action of washing—the combination of soap, water, and scrubbing—removes the vast majority of bacteria from surfaces regardless of whether the soap contains added antibacterial agents. The surfactants in any dish soap, including Kirkland’s, disrupt bacterial cell membranes and help wash the microorganisms down the drain.
Furthermore, the FDA has questioned the benefits of antibacterial additives in household soaps, noting insufficient evidence that they provide any health advantage over regular soap and water. Some research suggests that overuse of antibacterial products may contribute to antibiotic resistance, though this remains an area of ongoing study.
For most household purposes, Kirkland’s standard formulation provides perfectly adequate cleaning. In situations requiring sanitization (such as after handling raw meat), the CDC recommends using hot water and allowing dishes to air dry completely, as the drying process helps eliminate remaining bacteria.
Size Matters: Available Packaging Options
Kirkland Dish Soap typically comes in a two-pack of 67.6-ounce bottles, totaling 135.2 ounces of product. This substantial quantity reflects Costco’s bulk approach to merchandising, optimizing both value and packaging efficiency.
The bottles themselves feature an ergonomic design with textured sides for easy gripping, even with wet hands. The flip-top cap provides controlled dispensing, helping prevent overuse and extend the product’s lifespan.
For some households, particularly those with limited storage space or smaller families, this quantity might initially seem excessive. However, the extended shelf life (typically 2-3 years before opening and 1+ year after) means there’s little risk of the product degrading before you can use it.
Occasionally, Costco offers promotional packages that pair Kirkland Dish Soap with other cleaning products or include bonus sizes. These limited-time offers can further enhance the value proposition for those who can take advantage of them.
Unlike some competing brands, Kirkland doesn’t currently offer smaller sizes or travel containers. For those who need portable options, repurposing small containers with a portion of the product represents a practical workaround.
Grease-Fighting Power: Performance Where It Counts
The primary purpose of any dish soap is to cut through grease and food residue effectively, making cleanup easier and more efficient. How does Kirkland perform in this critical area?
Kirkland Dish Soap demonstrates exceptional grease-cutting capabilities that rival premium brands at a fraction of the cost. The balanced surfactant blend penetrates and breaks down cooking oils, butter residue, and even stubborn substances like peanut butter with minimal soaking time.
The soap’s concentration means that even a small amount—typically a teaspoon or less—generates sufficient suds to clean an average sink full of dishes. These suds maintain their stability throughout the washing process, unlike some budget formulations that quickly dissipate when confronted with grease.
Particularly impressive is Kirkland’s performance on cookware used for high-temperature frying or roasting, where oils can polymerize into stubborn films. While these situations might require some soaking, the soap steadily loosens these deposits without requiring excessive mechanical scrubbing.
The formula also rinses cleanly, leaving minimal residue on dishes. This clean rinse prevents spotting on glassware and ensures that no soapy taste transfers to food served on freshly washed dishes.
For households that rely primarily on handwashing rather than dishwashers, this effective performance translates directly to time savings and less water usage—both meaningful benefits in everyday life.
Safety Considerations: Toxicity and Household Use
When evaluating any product that comes into contact with items we eat from and touches our skin regularly, safety naturally becomes a primary concern. Is Kirkland Dish Soap non-toxic and safe for regular household use?
While no dish soap is intended for consumption, Kirkland’s formulation falls within the general safety parameters established for household cleaning products. The ingredients have been evaluated for safety in their intended use and in the small residual amounts that might remain after normal rinsing.
The pH level of Kirkland Dish Soap is mildly acidic to neutral, typically falling in the 6-7 range. This moderate pH helps it clean effectively without being harsh enough to damage most materials or cause significant skin irritation with normal use.
Compared to some household cleaners, dish soaps (including Kirkland’s) generally contain fewer harsh chemicals and corrosive ingredients, as they’re designed for direct hand contact. The absence of ingredients like ammonia, chlorine bleach, and strong acids or bases puts them on the milder end of the cleaning product spectrum.
For households with children, the relatively low toxicity profile makes Kirkland Dish Soap less concerning than many other cleaning products, though standard precautions regarding keeping all cleaning supplies out of reach remain important. The pleasant scent might make it appealing to curious children, so proper storage is essential.
If accidental ingestion occurs, the primary concerns would be minor gastrointestinal upset rather than serious poisoning, though medical advice should always be sought in such situations.
Longevity: How Long Will That Bottle Last?
Value assessment involves more than just the sticker price—usage efficiency and longevity play crucial roles as well. So how long can you expect a typical bottle of Kirkland Dish Soap to last?
Usage patterns vary dramatically based on household size, dishwashing frequency, and individual habits. However, we can establish some general guidelines. A typical family of four washing dishes daily might use approximately 6-8 ounces of Kirkland Dish Soap monthly, meaning a standard 67.6-ounce bottle could last 8-11 months.
For single-person households or those who use dishwashers for most meals, a bottle might easily last over a year. Conversely, large families who entertain frequently might go through a bottle in 4-6 months.
The soap’s concentration helps extend its lifespan, as proper usage requires relatively small amounts. Many users report that they initially use too much when transitioning from less concentrated brands, but quickly adjust their habits when they see how effectively small amounts perform.
The flip-top dispenser design helps control portioning, though some users find that decanting a portion into a pump dispenser provides even better usage control. This simple modification can extend the product’s lifespan even further by preventing accidental overuse.
With a typical shelf life of 2-3 years before opening, the Costco two-pack approach works well even for smaller households, as the second bottle remains sealed until needed.
Chemical Composition: Harsh Ingredients or Gentle Formulation?
Consumer awareness about potentially problematic ingredients has grown substantially in recent years. How does Kirkland Dish Soap align with these concerns?
Kirkland’s formulation takes a middle-ground approach that balances cleaning effectiveness with reasonable ingredient safety. It doesn’t contain some of the most controversial ingredients found in certain cleaning products, such as triclosan, phosphates, or formaldehyde-releasing preservatives.
The primary surfactants—sodium lauryl sulfate and sodium laureth sulfate—have been the subject of some controversy but are generally recognized as safe in rinse-off products when used as directed. These ingredients are effective at cutting grease but can potentially cause dryness or irritation with prolonged skin contact, which is why the addition of glycerin as a skin conditioner represents an important formulation decision.
Compared to specialized “green” brands, Kirkland may contain more synthetic ingredients and fewer plant-derived components. However, it avoids many of the harshest chemicals found in industrial-strength cleaners while still delivering strong performance.
The fragrance components represent perhaps the least transparent aspect of the formulation, as “fragrance” can legally encompass numerous individual chemicals without specific disclosure. For those with fragrance sensitivities, this might present a limitation.
Overall, the formulation represents a pragmatic approach that most households will find acceptable from both performance and safety perspectives, though those seeking the absolute most natural or eco-friendly options might prefer specialized alternatives.
Septic System Compatibility: Underground Concerns
For the millions of American households that rely on septic systems rather than municipal sewage, product compatibility becomes an important consideration. Is Kirkland Dish Soap safe for these sensitive waste management systems?
The good news is that yes, Kirkland Dish Soap is formulated to be septic-safe. The biodegradable surfactants break down in the septic environment without disrupting the delicate balance of bacteria that these systems rely on to function properly.
Unlike some heavy-duty cleaners that can kill beneficial bacteria or create excessive suds that interfere with settling processes, dish soaps (including Kirkland’s) are generally compatible with properly maintained septic systems when used as directed.
The absence of phosphates in the formulation is particularly important for septic compatibility, as phosphates can promote algae growth in leach fields and potentially contribute to system failure over time.
As with any product entering a septic system, moderation remains important. Excessive use of any soap or detergent can temporarily overwhelm even well-designed systems. The concentrated nature of Kirkland’s formula actually provides an advantage here, as less product achieves the desired cleaning results.
For households on septic systems, the combination of effective cleaning, reasonable pricing, and system compatibility makes Kirkland Dish Soap a particularly appropriate choice.
Dishwasher Dilemma: Hand Wash Only or Machine Compatible?
With the majority of American households now owning dishwashers, the question naturally arises: Can Kirkland Dish Soap be used in these machines?
The short answer is no—Kirkland Dish Soap is formulated specifically for handwashing dishes and should not be used in automatic dishwashers. This limitation isn’t unique to the Kirkland brand; it applies to virtually all liquid dish soaps designed for manual washing.
The reason lies in the fundamental difference between hand dishwashing and machine dishwashing processes. Hand dish soaps are high-sudsing formulations that work effectively with the mechanical action of hand scrubbing. When used in dishwashers, these suds can overflow the machine, potentially causing water damage to surrounding flooring and cabinetry.
Additionally, the surfactants in hand dish soaps aren’t designed to work with the high-temperature, high-pressure environment of dishwashers, nor are they formulated to work in conjunction with rinse aids and the specific water conditions found in automated cycles.
For those seeking a Kirkland product for dishwashers, Costco does offer Kirkland Signature Dishwasher Pacs, which are specifically formulated for machine use and receive similarly positive reviews for their performance and value.
In emergency situations where you’ve run out of dishwasher detergent, a tiny amount (1/4 teaspoon or less) of Kirkland Dish Soap might work for a single cycle, but this should be considered a last resort rather than regular practice.
The Voice of Experience: User Reviews and Feedback
Customer feedback provides valuable real-world insights beyond laboratory testing or manufacturer claims. What are actual users saying about their experiences with Kirkland Dish Soap?
Across various review platforms, Kirkland Dish Soap consistently earns strong ratings, typically averaging between 4.5-4.8 out of 5 stars. This places it among the highest-rated dish soaps in consumer feedback, particularly impressive given its value pricing.
Positive comments frequently highlight the excellent cleaning power, especially on greasy dishes and pans. Many users specifically mention transitioning from premium brands like Dawn and finding Kirkland’s performance comparable or indistinguishable in everyday use.
The value proposition receives particular praise, with numerous reviewers calculating their savings over time and expressing appreciation for the combination of quality and affordability. The concentrated formula also earns positive mentions, with users noting that bottles last significantly longer than expected.
Critical feedback, while relatively rare, tends to focus on fragrance preferences (some find it too strong, others too faint) and occasional reports of skin sensitivity with prolonged use. A small minority of users also report receiving bottles with defective caps, though these appear to be isolated quality control issues rather than systemic problems.
Interestingly, many reviews mention discovering alternative uses for the product beyond dish washing, supporting our earlier discussion of versatility as an added value factor.
Sustainability Evolution: Refill Options and Future Directions
As environmental consciousness grows, many consumers seek products with refill options to reduce plastic waste. Does Kirkland offer such alternatives for their dish soap?
Currently, Kirkland Dish Soap does not come in refill pouches or concentrated formats specifically designed to reduce packaging waste. The standard offering remains the two-pack of full-sized bottles, which, while efficient from a bulk packaging perspective, doesn’t address the desire for refillable systems.
This represents an area where Kirkland lags behind some competitors who have introduced refill pouches using up to 80% less plastic than rigid bottles. Given Costco’s gradual moves toward more sustainable practices in other product categories, this could represent a future direction for the Kirkland dish soap line.
In the meantime, environmentally conscious consumers have developed their own approaches, such as refilling hand soap dispensers with diluted dish soap for hand washing, effectively extending the product’s use while reducing the need for separate hand soap purchases.
Some Costco locations have also experimented with large-format pump dispensers for certain liquid products, suggesting that the company is exploring alternatives to traditional packaging. Whether this approach might eventually extend to dish soap remains to be seen.
For those prioritizing packaging sustainability, this currently represents one of the few drawbacks to the Kirkland option compared to brands that have more aggressively pursued refill systems and packaging innovations.
Conclusion: The Final Verdict on Kirkland Dish Soap
After this comprehensive exploration of Kirkland Dish Soap from every angle, what conclusions can we draw about this household staple?
The evidence overwhelmingly suggests that Kirkland Dish Soap delivers exceptional value without significant compromises. It offers cleaning performance comparable to premium brands at substantially lower prices, making it a smart choice for budget-conscious households unwilling to sacrifice quality.
The formulation balances effectiveness with reasonable environmental considerations and skin compatibility, positioning it as a practical middle-ground option rather than a specialized product for either extreme cleaning needs or maximal eco-friendliness.
For most households, the combination of reliable performance, sensible ingredient choices, versatile applications, and remarkable value makes Kirkland Dish Soap worthy of its loyal following. The minor limitations—lack of refill options, absence of unscented varieties, and the Costco-only availability—are outweighed by the substantial benefits for typical users.
In a world where many consumer goods involve complicated tradeoffs between quality, price, and values, Kirkland Dish Soap stands out as a refreshingly straightforward proposition: a well-formulated product that does exactly what it promises without unnecessary frills or marketing hype, sold at a fair price that respects consumers’ intelligence and budgets.
Perhaps that’s the most compelling aspect of this unassuming kitchen companion—in a marketplace often characterized by exaggerated claims and inflated prices, it simply delivers honest value, day after sudsy day.